The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive systems are set to generate revolution in the retail sector. Amongst each one of these new tech styles, image recognition has been mapped out as the emerging technology which has the potential to create the highest effect on sales.
With image acknowledgement technology mobile apps, systems and other software can identify consumers from their facial features. In fact, this technology can also be used to identify different objects based on their features. Consequently the entire world has become a shop windowpane for the customers where they can find direct link from the images of products imprinted on a billboard or in mags acquiring them to the online site or physical location of a retailer. Consumers can have more personal competition-based pricing experience with this technology as it allows systems and software program to respond to an individual. This allows the buyers to find and also scan their desired products easily and quickly, which, help bridge the gap between on the web stores and physical shops. The technology enables the products and/ or website to be intuitive plus they react in an engaging method with the consumers. Actually, image recognition technology gets the potential to be an authentic driving pressure for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their devices. They can enjoy a fully customized mobile or on-line retail experience while near a device. This picture recognition technology actually makes it easier for cellular and online purchasers to experience and interact with products. And all these can be done simply by scanning the image on the smartphone or tablet. A number of brands are already by using this technology for their online and mobile consumers in order to make product searching more interactive and faster. Generally, most of such applications allow purchasers to snap a picture of the product and search the e-commerce/ m-commerce listing so when the photo matches a similar product, the effect is created to the consumers.
With such technologies suppliers now have enormous opportunities; nevertheless, the advantages of these technology are yet to be realized totally. In line with the recent market tendencies the experts have got opined that around 12% consumers are likely to be using picture reorganization technology by 2014. The retail sales too will be significant up, because of these technologies. Image acknowledgement technology also makes on the web transactions safer by enhancing the security perspective of on the web or mobile payme.